- The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and on their overall success. These days many hotels receive more bookings from the internet than from offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever before, as consumers now expect to be able to book a hotel room easily, from anywhere in the world, at the touch of a few buttons.
So what are the most important online distributions for hotels?
1. Your Hotel’s Own Website
The most obvious online distribution channel for your hotel is your own website and this is also one of the most cost-effective marketing tools your business will have at its disposal. After all, once initial development fees have been paid, the cost of maintaining the website and hosting it is relatively small.
Your website provides you with an ideal platform to convey your brand values and deliver a marketing message that appeals to your target audience. At the same time, websites offer an excellent way to increase the overall visibility of your hotel, especially when SEO is carried out effectively and fresh content is added regularly.
In addition, of course, a hotel’s website is the only online distribution channel where they can generate direct sales, without having to pay a commission to a third party. For this reason, it pays to try and generate as many bookings through your website as possible, which is why many hotels offer incentives for direct bookings.
Today, many people rely almost entirely on mobile and tablet devices to browse the internet. It is, therefore, essential that hotel websites are mobile optimised.
Our Very own Hotel Booking Website
Innovation Bookings Services Management Team are currently working on our very own Hotel Booking Channel.