Meet the Team

“ Our Team consists of highly qualified and motivated professionals, each of them experience in the hotel and tourism industry, hence in the field of operations particularly in rooms management, food and beverages, sales & marketing, cost management and finance, human capital management as well as government liaison”.

Mohd Shukri Bin Yusof


A graduate from the hotel consult Switzerland and now known as Cesar Ritz Colleges. Started his career with the Hilton Kuala Lumpur in 1980.

Over 35 years of diversified experience in the hospitality industry, with working Exposure in Holiday Inn Marble Arch London, Switzerland and Malaysia. 

Did a pre-opening of hotels under De Palma group of Hotels (PKNS) and Ancasa group of HotelHotels (UDA)

Specialise in Sales and Marketing with International exposure in International tradeshows

and Sales Missions during the tenure with De Palma and Ancasa group of hotels.

His last position as General Manager for Ancasa Express @ Pudu Raya and Ancasa Residence

In Port Dickson.

Anand A/L Ramachandran

Co – Founder

Anand’s 30 years journey in the hospitality industry started in the year 1989, in Hotel Labuan, Labuan as a Night Auditor. A year later he was promoted as the Chief Night Auditor

He did not look back from there on, as he completed a two-year Diploma in Hotel & Catering Management via ICS Learning Centre’s: Singapore (21st May 1994 – 21st May 1996). Since graduating, he later spent another 25 years travelling around Asia when he was working in local & International chain hotel, golf club & Beach Resort.

In more than two decades, he has held various Managerial Position in the Front Office and also a Dorsett Service Culture Facilitator, which has enhanced his expertise in the world of Hospitality. His last held position was as the Costumer Care Manager with Columbia Asia Hospital in Puchong.

Khairin Nizam Bin Ghazal @ Azizan

Consultant – Finance

Accounting task offering 26 years of experience on Property Development, Holding &
Investment Company, Human Capital Solution and Hospitality Industry transactions. Strong
expertise and background in clerical to senior management level work task. Excellent
leader with a solid record of contributions leading to improved financial performance and
enhanced internal controls. Graduated from Univ. MARA of Technology (UITM), major in
Finance & Banking study.  Birth place General Hospital Alor Setar, Kedah on 29
September 1972.
He joined the Investment Holding Company, Hospitality Industry and Education & Human
Capital Consulting starting from the humblest position as account clerk and later as
account/audit officer and started “climbing the ladder” and had the opportunity to hold
various management positions and capacities with high integrity attitude and systematic
with main objective to protect Owner/Shareholder Interest.

Mohammad Rusle Bin Hj. Ujang. PJK, ANS

Consultant – Finance

A graduate from the Institute Technology MARA and known as Facilities Consultant at UTM Holdings Sdn Bhd, Kuala Lumpur. Started his career with the Merlin Hotel, Kuala Lumpur in 1990.

Over 30 years of diversified experience in the hospitality industry, with working Exposure in Laos, London & Malaysia. Did pre-opening hotels under Seri Legenda Garden Resort, Langkawi, Don Chan Place Hotel, Vientiane and The Royale Bintang Damansara, under Boustead Hotels & Resort Sdn Bhd.

Specialise in Accounting & Finance, 15 years’ experience as Financial Controller at The Royale Bintang Damansara & Seremban, 2 years’ experience as Group Financial Controller at Rangkaian Hotel Seri Malaysia, 3 years’ experience as General Manager at Grand Puteri EPF Hotel, Bangi.

His last position as Chief Executive Officer at UPSI Holdings Sdn Bhd, Tanjong Malim, Perak Darul Ridzuan

-Zuriana Binti Mohamad Zaini-

Consultant – Sales & Marketing

A graduate from Stamford College.  Started her career with Kelab Darul Ehsan in 1994.

Over 20 years of diversified experience in the hospitality industry around Malaysia.

Did a pre-opening of hotel under Colmar Tropicale, Berjaya Hills , specialise in Sales and Marketing with International exposure in International tradeshows and Sales Missions,  covering Government and Corporate sector’s  during her tenure with Swiss Garden Damai Laut, Pulai Spring Resort and Bukit Gambang Resort.

Her last post was Assistant Director of Sales with Bukit Gambang Resort.

Aldrin Mohd Noor

Consultant – Sales & Marketing

A highly dedicated & professional manager in the hospitality industry was borne, covering over 25 years.

He Joined Hilton Hotel Kuala Lumpur as a Banquet Captain in year 1988,

He took up the challenge to become Banquet Sales Executive (Government & Embassies) at Crown Princess Hotel, Kuala Lumpur.

As his passion for Sales grew he joined The Legend Resort, Cherating Kuantan Pahang (Kuala Lumpur Sales Office) as Assistant Sales Manager and was then promoted to Sales Manager (Corporate, Government and Embassies) and was also part of the pre- opening team at Grand Seasons. 

After Grand Seassons he joint Ming Court Hotel (Corus )Jalan Ampang,  he moved  to Pennag joining Heritage Hotel Ipoh & Cameron Highland (Penang Sales Office), after that he Joint Sunway Hotel Seberang Jaya & Penang.

 He brings along with him a pool of knowlege in Sales and Marketing. & Banqueting.

His last held position was Business Development Manager  for New Gress Corporation Sdn. Bhd & Usains Holding (USM)

Useful Links

Contact Information

Innovation Bookings Services (Co.Reg.No:SA0498487-V)

c/o Aceprenuers Sdn Bhd

C8-M, Jalan Selaman 1,

Dataran Palma,

68000 Ampang, Selangor.

+60193843223 (En.Shukri)
+60127008818 (En.Anand)